بررسی تاثیر ارتباطات برند، رضایت مشتری و کیفیّت خدمات بر وفاداری به برند با اثر میانجی اعتماد به برند (مورد مطالعه: شعب منتخب بانک سپه در شهر سمنان)

•   آرشیو : نسخه تابستان 1398 - جلد اول
•   نوع مقاله : پژوهشی
•   کد پذیرش : 11844
•   موضوع : موضوعی تعریف نشده!
• نویسنده/گان : داود فیض، سیامک رضایی پور، مرتضی اصغری علایی
•   کلید واژه : رضايت مشتري، کيفيت خدمات، ارتباطات برند، وفاداري به برند، اعتماد به برند.
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