آسيب شناسي نظام مديريت عملکرد واحد بازاريابي و فروش با استفاده از روش کارت امتيازي متوازن (مطالعه موردي: گروه شرکت هاي صنايع استيل البرز و هفت الماس)

•   آرشیو : نسخه تابستان 1398 - جلد اول
•   نوع مقاله : پژوهشی
•   کد پذیرش : 11845
•   موضوع : موضوعی تعریف نشده!
• نویسنده/گان : حسین طالقانی
•   کلید واژه : آسيب شناسي، بازاريابي و فروش، ارزيابي عملکرد، مديريت عملکرد، کارت امتيازي متوازن، BSC..
•   مراجع :
  [1] ابن الرسول، اصغر و رضايي، محسن، (1383). کاربرد کارت امتيازي متوازن براي ارزيابي عملکرد. فصلنامه مديريت فردا، سال دوم، شماره 5، صص. 51-43.
  [2] عباس‌پور، عباس (1388). مديريت منابع انساني پيشرفته (رويکردها، فرايندها و کارکردها)، تهران: سمت.
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  [10] Chavan, Meena, (2009). The balanced scorecard : a new challenge, Journal of Management Development, Vol. 28, No. 5, pp.393-406.
  [11] Johanson, U., Skoog, M., Blacklund, B. and Almquist, R, (2006). Balancing dilemmas of the balanced scorecard, Accounting, Auditing and Accountability Journal, Vol.19, pp. 842-857.
  [12] Kaplan, Robert S. and Norton, David P. (1996). Using the balanced scorecard as a strategic management system, Harvard Business Review, January–February, pp. 75–85.
  [13] Kaskey, Victoria L. (2008), The Balanced Scorecard: A comparative study of accounting education and experience on common measure bias and trust in a balanced scorecard, Business Education, Udini by ProQuest.
  [14] Kaplan, Robert S. and Norton, David P. (2004). Strategy Maps: converting intangible assets into tangible outcomes, Boston, MA: Harvard Business School press
  [15] Northcott D., Ma'amora T. (2012). Using the balanced scorecard to manage performance in public sector organizations: Issues and challenges, International Journal of Public Sector Management, Vol. 25, Issue:3, pp.166 – 191
•  صفحات : 58-66
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