واکاوی نقش بازاریابی مبتنی بر مشارکت مشتری در ارتقای گزاره های ارزش ادراک شده

•   آرشیو : نسخه بهار 1399 - جلد دوم
•   نوع مقاله : پژوهشی
•   کد پذیرش : 11913
•   موضوع : مدیریت بازرگانی
• نویسنده/گان : سارا محمدی، نساء محمدی، فرشید خانجانیان
•   کلید واژه : چشم انداز یکپارچه شده مشارکت مشتری، تفاسیر مشارکت مشتری، اشکال مشارکت مشتری، مدل های مشارکت مشتری.
•   مراجع :
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•  صفحات : 117-136
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