بررسی دیدگاه به تبلیغات در جامعه مصرف کنندگان جوان

•   آرشیو : نسخه تابستان 1399-جلد اول
•   نوع مقاله : پژوهشی
•   کد پذیرش : 11950
•   موضوع : سایر شاخه های مدیریت
• نویسنده/گان : داود مژدکانلو، مجید محمد نژاد
•   کلید واژه : تبلیغات، اطلاعات محصول، لذتجویی، ارزش اقتصادي، تصویر اجتماعی.
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•  صفحات : 96-110
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