استفاده از هوش تجاری و تجزیه و تحلیل (BIA) در بانکداری (مطالعه موردی: بانک صادرات استان یزد)

•   آرشیو : نسخه تابستان 1402 - جلد اول
•   کد پذیرش : 12177
•   موضوع : مدیریت مالی
• نویسنده/گان : | غلامرضا عسکرزاده، سید جلال ناظم منبری
•   زبان : فارسی
•   نوع مقاله : پژوهشی
•   چکیده مقاله به فارسی : هدف این مطالعه بررسی عوامل موثر بر استفاده از هوش تجاری و تجزیه و تحلیل (BIA) در بخش بانکی است. بر اساس یک بررسی جامع ادبیات، یک مدل نظری برای بررسی تأثیر سه عامل کلیدی بر هوش تجاری و پذیرش و استفاده از تجزیه و تحلیل در بخش بانکداری، یعنی عوامل تکنولوژی، سازمانی و محیطی ایجاد شد. جامعه این پژوهش شامل 117 نفر از کارمندان بانک صادرات یزد می باشد. حجم نمونه با استفاده از جدول مورگان محاسبه شده و تعداد 90 نفر نمونه مورداستفاده قرارگرفته است. داده هاي لازم ازطريق پرسشنامه هاي استاندارد جمع آوري شده است.يافته هاي تحقيق نشان می¬دهدكه عوامل تکنولوژی، سازمانی و محیطی ارتباط معنی داری با میزان استفاده از هوش تجاری و تجزیه و تحلیل (BIA) دارد.
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•   کلمات کلیدی به فارسی : هوش تجاری و تجزیه و تحلیل؛ سیستم های اطلاعاتی؛ فناوری اطلاعات؛ بانک صادرات.
•   چکیده مقاله به انگلیسی : The purpose of this study is to investigate the factors affecting the use of business intelligence and analysis (BIA) in the banking sector. Based on a comprehensive literature review, a theoretical model was developed to examine the impact of three key factors on business intelligence and the adoption and use of analytics in the banking sector, namely technological, organizational and environmental factors. The population of this research includes 117 employees of Saderat Bank of Yazd. The sample size was calculated using Morgan's table and 90 samples were used. The necessary data has been collected through standard questionnaires. Research findings show that technological, organizational and environmental factors have a significant relationship with the use of business intelligence and analysis (BIA).
•   کلمات کلیدی به انگلیسی : business intelligence and analysis; information systems; Information technology; Export Bank
•  صفحات : 92-108
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