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آرشیو :
نسخه بهار 1399 - جلد دوم
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نوع مقاله :
پژوهشی
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کد پذیرش :
11901
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موضوع :
مدیریت اجرایی
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نویسنده/گان :
اشکان عیوق، علیرضا موتمنی، مجید درویش
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کلید واژه :
آمادگی سازمانی، مدیریت ارتباط با مشتری، فرآیند.
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مراجع :
[1] Alina Elena, Cerchia. (2016). Social Media – a Strategy in Developing Customer Relationship Management. Procedia Economics and Finance 39, pp. 785 – 790
[2] Bagheri Ghalenooie, Mehdi & Khorrami Sarvestani, Hosein. (2016). Evaluating human factors in customer relationship management Case study: private banks of Shiraz city. Procedia Economics and Finance, Vol. 36. Pp. 363 – 373
[3] Bahrami, Mahdi & Ghorbani, Mazaher & Arabzad, Mazaher. (2012). Information Technology (IT) as An Improvement Tool For Customer Relationship Management (CRM). Social and Behavioral Sciences, 41, pp. 59 – 64.
[4] C. Malthouse, Edward & Haenlein, Michael & Skiera, Bernd & Wege, Egbert & Zhang, Michael. (2013). Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House. Journal of Interactive Marketing 27 (2013) 270–280
[5] Dutu, Cristian & Halmajan, Horatiu. (2011). The effect of organizational rediness on CRM and business performance. Internatonal journal of computers, issue 1, volume 5.
[6] G.Reddik, Christopher. (2011). Customer Relationship Management (CRM) technology and organizational change: Evidence for the bureaucratic and e-Government paradigms. Government Information Quarterly, 28,pp. 346–353.
[7] Ghazian, Asieh & Hossaini, Mirza Hasan & Farsijani, Hasan. (2016). The effect of customer relationship management and its significant relationship by customers’ reactions in LG Company. Procedia Economics and Finance, 36,pp.) 42 – 50.
[8] Jaramillo, Fernando & W. Marshall, Greg. (2003). Critical success factors in the personal selling process. The International Journal of Bank Marketing. Vol. 22 No. 1, pp. 9-25
[9] Kato, Junichi & Schoenberg, Richard. (2014). The impact of post-merger integration on the customer-supplier relationship. Industrial Marketing Management, 43,pp. 335–345.
[10] Keramati, Abbas & Mehrabi, Hamed & Mojir, Navid. (2010). A process-oriented perspective on customer relationship management and organizational performance: An empirical investigation. Industrial Marketing Management, vol 39, 1170–1185
[11] Khan, Abeer & Ehsan,, Nadeem & Mirza, Ebtisam & Zahoor Sarwar, Sheikh. (2012). Integration between Customer Relationship Management (CRM) and Data Warehousing. Procedia Technology, 1, 239 – 249.
[12] Lin, C. Y. (2007). An examination of implementing customer relationship anagement by Chinese-owned SMEs. Unpublished Master Thesis, Lincoln University. (2010).
[13] Moshref Javadi, Mohammad Hossei,n & Azmoon, Zahra. (2011). Ranking Branches of System Group Company in Terms of Acceptance Preparation of Electronic Customer Relationship Management using AHP Method. Procedia Computer Science, 3, 1243–1248.
[14] Nyadzayo, Munyaradzi & Khajehzadeh, Saman. (2016). The antecedents of customer loyalty: A moderated mediation model of customer relationship management quality and brand image. Journal of Retailing and Consumer Services, 30,pp. 262–270.
[15] Pai, Jung-Chi & Tu, Fu-Ming. (2011). The acceptance and use of customer relationship management (CRM) systems: An empirical study of distribution service industry in Taiwan. Expert Systems with Applications, 38,pp. 579–584
[16] Papadopoulos, Thanos & Ojiako, Udechukwu & Chipulu, Maxwell & Lee, Kwangwook. (2012). The Criticality of Risk Factors in Customer Relationship Management Projects. Project Management Journal, Vol. 43, No. 1, 65–76
[17] Payne, Adrian. (2005). Handbook of CRM: Achieving Excellence in Customer Management: Butterworth-Heinemann
[18] Santouridis, Ilias & Tsachtani, Eirini. (2015). Investigating the Impact of CRM Resources on CRM Processes: a Customer Life-Cycle Based Approach in the Case of a Greek Bank. Procedia Economics and Finance. Vol. 19,pp. 304 – 313
[19] Šebjan, Urban & Bobek, Samo & Tominc, Polona. (2014). Organizational factors influencing effective use of CRM solutions. Procedia Technology, Vol. 16, pp. 459 – 470
[20] Stefanou, C.J., Sarmaniotis, C. and Stafyla, a. (2003). CRM and customer-centric knowledge management: an empirical research. Business Process Management Journal, 9,5, 617-634.
[21] Triznova, Miroslava & Maťova, Hana & Dvoracek, Jan & Sadek, Sarah. (2015). Customer Relationship Management based on Employees and Corporate Culture. Procedia Economics and Finance, 26,pp. 953 – 959.
[22] Zineldin, M. (2005). Quality and customer relationship management(CRM) as competitive strategy in the Swedish banking industry. The TQM Magazine, 17,4, 329-344.
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