واکاوی نقش بازاریابی مبتنی بر مشارکت مشتری در ارتقای گزاره های ارزش ادراک شده
  •   آرشیو : نسخه بهار 1399 - جلد دوم
  •   نوع مقاله : پژوهشی
  •   کد پذیرش : 11913
  •   موضوع : مدیریت بازرگانی
  • نویسنده/گان : سارا محمدی، نساء محمدی، فرشید خانجانیان
  •   کلید واژه : چشم انداز یکپارچه شده مشارکت مشتری، تفاسیر مشارکت مشتری، اشکال مشارکت مشتری، مدل های مشارکت مشتری.
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  •  صفحات : 117-136
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