بررسی تأثیر بازی وارسازی بر هدف تعامل و نگرش نام تجاری (موردمطالعه: مشتریان فروشگاه‌های شهروند شهر تهران)

•   آرشیو : نسخه پاییز 1399 - جلد دوم
•   نوع مقاله : پژوهشی
•   کد پذیرش : 11955
•   موضوع : سایر شاخه های مدیریت
• نویسنده/گان : فاطمه عیدی، فاطمه باقری نسب
•   کلید واژه : بازی وارسازی، مدل پذیرش فناوری، نگرش نام تجاری، هدف تعامل
•   مراجع :
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