رهیافتی بر هوش تجاری در عملیات صنعت بانکداری

•   آرشیو : نسخه تابستان 1401 - جلد دوم
•   کد پذیرش : 12092
•   موضوع : مدیریت مالی
• نویسنده/گان : | نسرین زردشتی، احمد اصلی زاده
•   زبان : فارسی
•   نوع مقاله : پژوهشی
•   چکیده مقاله به فارسی : بازار پر نوسان، تغییر درخواست‌های مشتریان، رقابت تنگاتنگ، مدیریت ریسک و لزوم نظارت دقیق، تنها گوشه‌ای از ویژگی‌های اکوسیستم کسب‌وکار است که بانک‌های مدرن، امروزه عملیات خود را انجام می‌دهند. مدیریت هوشمندانه و نوآورانه، باعث تفاوت بین افراد موفق و ناموفق در بازار با این ویژگی‌ها، است. راهکارهای هوش تجاری برای بانک‌ها باید توانایی مدیریت و بهره‌برداری از منابع اطلاعاتی را در اختیار تصمیم‌گیرندگان تمامی بخش‌های تجاری یک بانک قرار دهد تا بتوانند مشکلات را حل کنند و تصمیم‌های به‌موقع و باکیفیت بگیرند. سیستم‌های هوش تجاری در بانک‌ها باید برای کاربر نهایی جامع و درعین‌حال ساده باشد. هوش تجاری بسیاری از حوزه‌های بانک را پوشش می‌دهد و ازجمله مهم‌ترین آن‌ها می‌توان به موارد زیر اشاره کرد: مدیریت ارتباط با مشتری (CRM) ، مدیریت عملکرد (PM) . مدیریت ریسک (RM). مدیریت دارایی و بدهی (ALM) و انطباق. انبار داده و فرآیندهای تحلیلی آنلاین (OLAP) مبنای اطلاعاتی را برای کاربرد هوش تجاری تشکیل می‌دهند. داده‌کاوی و بازیابی دانش نیز بخش‌های مهمی از هوش تجاری هستند و با تحلیل‌های آماری پیچیده، کشف روابط «پنهان» بین داده‌ها و پیش‌بینی روندهای رفتاری سیستم‌های تجاری سروکار دارند.
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•   کلمات کلیدی به فارسی : هوش تجاری، مدیریت عملکرد، مدیریت دارایی و بدهی، مدیریت ارتباط با مشتری.
•   چکیده مقاله به انگلیسی :
•   کلمات کلیدی به انگلیسی :
•  صفحات : 107-119
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